It is technical stuff but i am sure over time it will get easy. The concept though involves being able to have a specialized currency that you can call yours to administer your own community, audience or interface. So basically, if you had a website outside steemit, you can serve your own audience and incentivize their interaction by involving your tokens. Ofcourse, you will create a value proposition to add value to your token. General concept

If i had time, i can turn you into a steemit celebrity, even using just your craft. There are many facets when it comes to ideas or visions. Ultimately though, the spanlessness etc of a vision, still very much is defined by the substance of the human behind the steemians and i tell you, too many people skip that part cos it is the hard route. It just like soul in music and someone with the best vocal but no soul. Different stories involved and different levels of impact and i am sure you know which of these two you relate to better. Soul it is