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WEB2: Distract & Extract by edicted

View this thread on: hive.blogpeakd.comecency.com
· @edicted ·
$67.96
WEB2: Distract & Extract
![FacebookGunssocialmedia.png](https://images.hive.blog/DQmdZSGTT91H6sA88DdDYobxiEMonqJ2Wny1vZvh115sExq/Facebook-Guns-social-media.png)


Like many paradigms born within the grasp of unapologetic capitalism, WEB2 is a contradictory and unscalable business model.  Of course on a technical level something like Facebook has scaled magnificently.  This is a protocol that has enough resources for over a billion people to interact at the same time.  Doesn't get much more scalable than that amirite? 

However, on a societal level a platform like Facebook or Twitter absolutely does not scale.  Think about the business model.  What is the product designed to do?  Like so many video games out there the goal is to become as addictive as possible.  The goal is profit, and turning the userbase into addicts and keeping them hooked on the product is the best way to accomplish this goal. 

![addictionstairsdarkdrugs.png](https://images.hive.blog/DQmVZ4SkAwbr9b6ufL4ZqJXinEVpBXiqs9EFbykg2HifKf9/addiction-stairs-dark-drugs.png)

These products are designed to get you to check in at least every day, and hopefully even more than that.  The more attention we give these platforms the more valuable their targeted advertising becomes, and thus the more they can charge for the service.  Advertising is a shockingly predictable business model in which sponsors of the platform know in advance relatively exactly what they are going to get given a certain investment package.  Become a big enough sponsor and you can 'ask' the WEB2 platform to censor certain content you don't like.  Money talks and bullshit walks. 

#### X dollars go in, Y dollars come out.  
They know exactly which demographics to target.  They know exactly how many eyeballs they're going to get within the attention economy, and they know exact which percentage of those eyeballs from said demographic are going to buy the thing being shilled. It's actually scary how predictable people are on a statistically level.  Free will is an illusion.  Personally accountability is an illusion.  Real changes can only be made from the top down. Ironic that crypto is a bottom-up technology, but we hope that momentum will reach the top and change the very nature of our reality. 

![automationlogistics.jpg](https://images.hive.blog/DQmTqhzszJNSFPnr3XeVXNqhK8XRNUyDyFKKUUkDMcgYPrY/automation-logistics.jpg)

#### WEB2 is not built with productivity in mind. 
Facebook doesn't care how much time users waste on their platform.  Neither does Twitter or Instagram or TikTok or Snapchat.  In the context of WEB2 people are cattle.  People are consumers.  All you need them to do is keep them mindlessly clicking on your website without getting bored and wandering off.  #towelie

#### Now compare this paradigm to WEB3. 
Here on Hive we strive to empower every user to bring as much value to the ecosystem as possible.  If we create a frontend that is distracting and addictive and pointless there isn't much to be gained.  Anyone can see that there aren't a lot of advertising dollars to be made here.  The model is completely different in every way. 

![customerengineercommunicationcapitalismproduction.jpg](https://images.hive.blog/DQmcbCmg32C614oP1t5jXvHnjuDyPyvJgSBkgfhJezgsDho/customer-engineer-communication-capitalism-production.jpg)

#### Best example: algorithmic feed
WEB2 has a financial incentive to serve you content that will keep you engaged.  They want your attention for a long as possible without regard to any other consequence.  More attention means more advertising dollars. This results in "The Algorithm" serving you some very weird content.  

For example: Twitter has learned that I like to engage with Bitcoin Maximalists.  This is not a healthy engagement.  I talk shit and remind them how delusional they are and they parrot the same rhetorical nonsense they've been spewing for years now.  Honestly it is mindblowing that these people think they have this ultimate edge on the rest of the world just because they copy/paste the same tired arguments over and over again.  There is no critical thinking involved or lesson to be derived.  No one learns anything.  

#### It's a totally pointless interaction on both sides. 
You think Twitter gives a shit?  lol hell no!  Algorithm will serve me up Maximalist content all day in the hopes that I go on some tirade and waste my time on Twitter all day.  Twitter doesn't care about building value.  They care about advertising dollars and that's it.  Just like every other WEB2 platform. 

![algorithmcircuitmath.jpg](https://images.hive.blog/DQmYrLJnitDbLHPGkQVjqQQD7CuTAYy1y9GzvZ28JQkyW3n/algorithm-circuit-math.jpg)

#### The Algorithm
Content algos are very hard to build and are almost artificially intelligent in nature.  Most content on Hive is curated and served up by "highest payout" or "most views".  This is not an algorithm; this is sortation of a single variable.  We are in dire need of something a little bit more complex than this, but who will build such a thing? 

Again this becomes a problem of monetary incentive.  We want a good feed that provides us with the most relevant and productive content.  Unfortunately there is only one entity that has a financial reason to build such a thing.  Only the Hive network itself benefits from upgrades to the Hive network (luckily we all own a piece).  This is why, even through all its faults, the @hive.fund may become one of our most treasured assets.  Other networks without socialized/subsidized funding are likely to be left in the dust on the long term. 

Without the @hive.fund paying for things out of pocket we have to hope for development to happen altruistically or by huge stake holders.  As we've found out the hard way from previous open-source failures: altruism is not scalable and can't be counted on.  Even if there are a lot of devs tinkering with stuff for fun we've all seen how flaky that situation can become.  And then on the other side of the coin we have a large stakeholder doing it to increase the value of their stake, which is also another outcome we shouldn't necessarily hope for because it subtlety implies that stake is overly centralized. 

![matrix.jpg](https://images.hive.blog/DQmSHjVgA4iKeHkAhsa6h9A15rWHRkNJ51DWWSXqo9ruAQY/matrix.jpg)

#### Conclusion
The goal of WEB2 is to turn every user into a Matrix battery that will pump out $5-$10 a year on average via targeted advertising.  How much money is a Hive user worth?  I have no idea but I know it's a helluva lot more than $5-$10 a year.  As time goes on a WEB3 user will become worth more and more as they learn and acquire skills that allow them to build value within the ecosystem.  In addition to this, WEB3 infrastructure will continue to be built that lowers the bar for creation and opens it up to a larger baseline.  Learning to code is difficult, and it would be foolish to expect everyone to eventually become a developer. 

The incentives of WEB2 lead to a bunch of wasted time, while the incentives of WEB3 lead to ever-increasing value propositions as time goes on and the space continues to mature.  It's not hard to see that eventually WEB3 will flip WEB2 in every regard and siphon that entire user base into its own.  This tipping point may be a decade down the line but the horizon is nothing but clear skies.  WEB2 doesn't scale on a societal level.  Digital ownership is the future. 



Posted Using [LeoFinance <sup>Beta</sup>](https://leofinance.io/@edicted/web2-distract-and-extract)
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πŸ‘Ž  
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vote details (690)
@allentaylor ·
$0.03
There is a lot of great stuff in here. Then you said this:

> However, on a societal level a platform like Facebook or Twitter absolutely does not scale.

I think they've scaled pretty well.
πŸ‘  
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vote details (1)
@edicted ·
#### This quote is taken out of context. 
The sentence before this quote: 

>Of course on a technical level something like Facebook has scaled magnificently. This is a protocol that has enough resources for over a billion people to interact at the same time. Doesn't get much more scalable than that amirite?

Not scaling on a societal level means that the benefit of WEB2 has already reached its peak and will continue to decline forever. Do you disagree? 
πŸ‘  
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@allentaylor ·
Ah! Thanks for clarifying. Certainly, I think it has reached a tipping point. There are certainly diseconomies of scale. Facebook, for instance, has likely onboarded as many people as it can in the U.S. It will certainly decline in terms of U.S. users. TikTok may still be on the rise. But I do think that as Web3 increases, Web2 social media will decrease.
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@awesomeintrigue ·
$0.03
Web2 is built to mine attention and the way they gonna do it doesn't even matter. That is why we are now mostly seeing "news articles" that have controversial or provoking titles, divisive topics that don't really matter, and outright lies just to make something sound interesting or again, provoking.  Just anything to bring the eyes in and out as frequently as possible. 
πŸ‘  
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@ebingo ·
Yeah, they can't keep them with anything that even resembles the truth anymore so they are replacing everything with lies.
πŸ‘  
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@deepresearch ·
I just came up with idea.

Hive algorithm that ranks higher posts of people who doesn't power down earned HP. It's very easy to calculate it with reputation and HP. Punishment for leeches, reward for growing within of the network.
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@ebingo ·
$0.03
But, isn't that what will bring more investors to Hive, more engagement? I know we don't want to turn Hive into Twitter (a hate-breading ground) but we want our content creators to be happy. 


I get happy when I see people say they were demonitized on Youtube and now they are here on Hive, it drives traffic here and I think we want that. I know we don't want zombies on Hive but...it is what it is, not everyone can be creating content everyday.
πŸ‘  
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vote details (1)
@edicted ·
Investors will come to Hive if they think they can get a return on the investment. 
Do we even want investors? 
Or do we want community members who aren't looking to exact value?

There are many ways to get engagement that aren't toxic time-sucks.
We need to focus on more productive engagement and value generation. 
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@ebingo ·
Oh, I see, this is the first time I have ever understood the end game. We don't want super-rich investors, we want many investors...eventually, 7 billion investing 1 dollar is a lot of value for Hive. It is a very long road but it has its merits.
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@piensocrates ·
RE: WEB2: Distract & Extract
Certainly the social platforms of Web 2.0 are not scalable and the only objective they have is to turn people into zombies or addicts because, based on this, they can make money or obtain greater profits on the process.

That is why, as we well know, the future of social networks will be in Web 3.0. How long will this take to happen? who knows?... Maybe 8 years, maybe 10 years, 20 years, etc... The point is it is inevitably one day will happen, because day after day, Web 3.0 is showing value and those of us who are already here today, We are pioneers in the area, with all the advantages that this will entail at all levels.

I personally know that the growth of Web 3.0 will gradually increase as people understand that they are not cattle, and that everything they do in Web 2.0 for free, they can do within the framework of Web 3.0 creating value and earning economic gain. When most of the people understand this well, they will reach a point where the growth of Web 3.0 will be exponential. Very good post. Thanks for sharing. Greetings.

Posted Using [LeoFinance <sup>Beta</sup>](https://leofinance.io/@piensocrates/re-edicted-4gqycr)
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@poshtoken · (edited)
https://twitter.com/1413131682421493761/status/1633646423110557698
https://twitter.com/67965788/status/1633835002743119872
<sub> The rewards earned on this comment will go directly to the people( @thetyper, @atma.love ) sharing the post on Twitter as long as they are registered with @poshtoken. Sign up at https://hiveposh.com.</sub>
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@skiptvads ·
$0.03
The flip will eventually happen but is a slow very slow death as I see less and less hope for ppl using mainstream social media, they love to be slaves of this large corporation exploiting their data and as they get hacked reveling their data, its like the all the Ring cases and ppl still use their cameras because its convinient, recently amazon decided to charge for features that were free and ppl going to buy it, like paying monthly fee for seat warmers on a bmw, I know there will be an end for how long its going to take probably more than a decade, its sad, thx for sharing
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vote details (1)
@ebingo ·
The shift is already happening. So many people are tired of them...Twitter accounts have been blocked for no apparent reason at times. The move is happening, just watch.
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@thisisnativeboy ·
Wow this covers so many important things to learn. 

Thank youuuu so much for sharing 

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