#### Repository
https://github.com/ballerina-platform/ballerina-lang

#### Linked Task Request
[Utopian Whitelist](https://docs.google.com/spreadsheets/d/1S7ayFTEy5CBMyeJvFRgq5JUjlqZxFjWAWhhrBL0GC60/edit#gid=0)

#### Introduction
My name is Ebixy Ebi Laffin, i am an Engineer with experience in programming and social media marketing with pages on Facebook where i promote mostly opensource applications.

Ballerina is a new programming language that was borne out of the need for developers to simplify the process of building and integrating APIs to have a better work flow 
#### Campaign Strategy

Choice of target audience: The auduience was carefully picked to have a more narrow audience. The user had to match certain interest and job title.

Job title had to match: Web developer or Programmer **AND**
Interests areas: computer programming, web developments, software development **AND**
They also **MUST** also be interested in Open source software
 
Gender: Male (I choose only male because a recent study in the United States showed that about 90% of software developers are male)
Age: 13 - 60 years
Country: United States
Potential Reach: 600,000
Goal and Objective: Traffic and clicks

Ad message as it relates to the target audience: Ad message states briefly and concise exactly what the application does

#### Campaign Content
Link to the ads: https://web.facebook.com/permalink.php?story_fbid=257349365095132&id=145442099619193 

Screenshots of ad placement:

![image.png](https://ipfs.busy.org/ipfs/QmYSMJaeQZYQ3BAafXMxjW2KNkjPfx8yPUAmetAdGPiUVa)


#### Campaign Results & Summary

![image.png](https://ipfs.busy.org/ipfs/QmRfD99WTgWG6hiVmEV4YBc7gHqF1Y1BmzimpyvzomZnGy)

**RESULTS BY AGE**

| AGE     | %   | 
|---------|-----| 
| 13 - 17 | 30% | 
| 18 - 24 | 38% | 
| 25 - 34 | 14% | 
| 35 - 44 | 9%  | 
| 45 - 54 | 6%  | 
| 55 -64  | 3%  | 
<br>

FINAL RESULTS

| People Reached | Link Clicks | CTR  | 
|----------------|--------|------| 
| 11,259         | 298    | 2.64% | 
<br>
HINT: For next time, the ads should focus on people withing ages 13- 35 because that age range make a large chunk  of people interested in Programming and related contents.

#### Proof of Authorship

**GITHUB ACCOUNT**
https://github.com/jingis07

**FACEBOOK ACCOUNT**
https://web.facebook.com/ebilaffin

**AD REPORT**
https://drive.google.com/open?id=1VKHDPagjle7dBorBWn1ZuG7Pkkor3xZJ

**VIDEO EVIDENCE**
https://youtu.be/00N3EMYYYgw