Over the last couple years, a strong foundation was put into place that separates Hive from the rest of the [blockchain](https://leofinance.io/@leoglossary/blockchain) world.  Building on tenets such as [censorship resistant](https://leofinance.io/@leoglossary/leoglossary-censorship-resistance-blockchain) and [account](https://leofinance.io/@leoglossary/leoglossary-account) ownership, we are watching infrastructure going into place that will alter many industries.

At the top of the list is the SpkNetwork.  This started as a concept to create [decentralized](https://leofinance.io/@leoglossary/leoglossary-decentralization) video storage.  It expanded to become a great deal more.  Here we have a project that is going to offer a new mode of [cloud](https://leofinance.io/@leoglossary/leoglossary-cloud) storage that was not available to content creators before.  Communities are going to be able to house their own [data](https://leofinance.io/@leoglossary/leoglossary-data), absolving the threat of being silenced by major [corporations](https://leofinance.io/@leoglossary/leoglossary-corporation).

Unfortunately, infrastructure takes a long time to develop.  It is a slow process that, from the outside, doesn't show much progress.  With the SpkNetwork nearing the end of its first phase, we will see a testnet going live in the next few weeks.

This is just one piece of the puzzle.  The true change occurs when the next layer is approached.

That is what we will concentrate upon in this article.

<center>![image.png](https://images.hive.blog/DQmP9wuApkmhLx4xxwMyGNKWRf1vvpq6UdUt6tGrFyCqRQA/image.png)</center>
<center>[Source](https://dean-www.s3.amazonaws.com/files/news/wide-sml-academics-pre-college-summer-programs-13-2.jpg)</center>

## Decentralized Broadcasting

Have you heard of the "independent media"?

This is the idea that sources are popping up outside the mainstream media. Originally bloggers would post articles about different topics.  After that, we saw the emergence of video.  This led to some amateurish productions that were often labeled as conspiracy theory.

Over time, things evolved.  Essentially, this was driven by the fact that video creation, editing and distribution became very inexpensive.  No longer was costly equipment and studios required.  People were literally producing "shows" from their basements.

Most are [content creators](https://leofinance.io/@leoglossary/leoglossary-content-creator) in the traditional, [Internet](https://leofinance.io/@leoglossary/leoglossary-internet) sense.  A video is made and posted on a platform such as [YouTube](https://leofinance.io/@leoglossary/leoglossary-youtube).  This is not the end of it.  Today, there are some powerful people who produce shows outside the mainstream media.  Many were involved in that [business](https://leofinance.io/@leoglossary/leoglossary-business) over the years but now operation on their own.

Ultimately, they put together some professional productions.  The sole difference it they are not backed by the major media conglomerates.

This is the world of decentralized broadcasting.  People can turn to the [digital](https://leofinance.io/@leoglossary/leoglossary-digital) world for their content creation and consumption.  In fact, the numbers reveal that is what is taking place.

Independent media equals decentralized media.

## Web 3.0

By now, most of us are aware of the difference between [Web 2.0](https://leofinance.io/@leoglossary/leoglossary-web-2-0) and Web 3.0.  The next generation of Internet is going to change many variables.  It is going to radically alter the decentralized broadcasting model.

As stated, much of it centers around censorship resistance and account ownership.  For most, they are at the mercy of platforms such as YouTube.  While they do not have management like at a major media outlet dictating what can be said, there are the terms of service of Google to content with.  We also are aware how people get their accounts silenced, often without explanation.

The SpkNetwork will change that.  Due to decentralized data storage, nobody has the ability to close an account or cut one off from his or her data.  Multi-node systems like is utilized for blockchain means that non-related entities are housing the data.  This can be either community members related to the content or people who simply provide [infrastructure](https://leofinance.io/@leoglossary/leoglossary-infrastructure-computer).  Either way, we can see how this differs from YouTube.

At this point in the story, we are still dealing with the underlying development.  This is not something that is useful for the average individual but a far cry from providing the means to offer a viable alternative to what is presently taking place.

Here is where the Hive Broadcasting Network seeks to take things to another level.

## Decentralized Broadcasting Reimagined

There is an initiative taking place being forged by the main ones behind the SpkNetwork.  If you watched the CTT show over the last month or so, we can see how things are changing.

That show was getting an upgrade with jingles being produced.  We also saw editors being incentivized to crop the content and distribute it in smaller pieces.  

What we are watching is the foundation for the next layer: the Hive Broadcasting Network.

By the way, this is a name I conjured up.  This might not be what it is called.  However, the main premise is to get multiple content creators publishing under one brand.  This will offer editing and content management by a team of professionals.  It would make sense that the goal is to increase the quality of the content being distributed, seeking to highlight the capabilities of [Web 3.0](https://leofinance.io/@leoglossary/leoglossary-web-3-0).

Obviously, we are dealing with a spectrum.  Consider the average YouTube video versus the productions of Joe Rogan or Russell Brand.  The latter obviously have larger sums of [money](https://leofinance.io/@leoglossary/leoglossary-money) tied to their projects, providing that mainstream feel.  Nevertheless, there are "basement" operations covering every subject imaginable.  The difference is we have tens of thousands of them out there.

What is fascinating about what this team is doing is they seek to create a cookie cutter operation.  This is something that others will be able to duplicate.  

## Evolution Forward

The obvious goal over time is improvement.  Present starting point, like the early days of decentralized broadcasting was rather non-professional.  Nevertheless, it is vital to start somewhere.

With video editing and content management, the ability to move up the scale in terms of professionalism is offered.  This is the first step.

Naturally, the goal is to attract others individuals or communities (teams) who seek to develop their own brands.  This can either be centered around a specific topic (or production) or a series of creators they assemble.  

The unifying factor is the [protocol](https://leofinance.io/@leoglossary/leoglossary-protocol).  As developers pick up these tools, the protocol becomes the centerpiece of the broadcasting model.  Brands are individual but tied to the same underlying [technology](https://leofinance.io/@leoglossary/leoglossary-technology).  Content is stored separately with indexes being able to search what is desired.  This vastly affects the YouTube model.

In conclusion, it is important to realize that infrastructure is the slow part of the process.  Once that is in place, the development on top is usually a lot quicker and more noticeable for people.

While the infrastructure was being developed, a team was assembled to start the process of increase the professionalism of the content while creating a Web 3.0 brand.

The evolution of Hive continues.



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