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Steemit Enterprise Ad Platform: A solution to vote bot abuse by zthomas

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promo-steem · @zthomas · (edited)
$216.77
Steemit Enterprise Ad Platform: A solution to vote bot abuse
<html>
<p>TLDR: I'm launching Steemrush.com an enterprise marketing platform for Steemit. I've love to get some feedback on the project.</p>
<h1><img src="https://steemitimages.com/DQmSUoBt6nid86Nusv9tSQ67E5qEkdxVayJXdHwtKffFpbS/steemrush_landing_page.png" width="700" height="385"/></h1>
<h1>Steemit is awesome! ... Steemit is wack?!</h1>
<p>As a developer that's new to Steemit (just started in January) I was immediately attracted to the openness and all the technical innovations that is happening. D.tube, D.live, SMT etc.</p>
<p>Of course, it's also obvious that Steemit is experiencing a lot of growing pains. Even as a new user, I was made very aware of the crazy Steemit dramas. Flag wars between whales, self voting rings, vote bot abuse, projects that are targeted to siphon traffic from Steemit etc.</p>
<p>I can definitely see why some new users are turned off as the Steemit front page just seems like a circle jerk for whales.</p>
<p>However, I've had some experiences with startups and these are all normal solvable issues.&nbsp;</p>
<h1>A Market driven solution to vote bot abuse</h1>
<p>The vote bot market was a crazy one to me. At first, I thought it was undermining the integrity of the curation process as whales just sell their power to the highest bidder. Soon I came to realize that it's an inevitable result of a distributed system like Steemit. It's a legit way to implement an advertising market and it's probably not going anywhere. The issue arise from the supply and demand of the market. Right now Steemit does not have any large ad buy, Steemit does have an enterprise ad sales team like Facebook or Google and so there's a lot of supply of SP and not enough buyers. This leads to extremely cheap marketing costs, sometimes it was even possible to promote a random post and make a return out of it. THAT IS CRAAAZY!!</p>
<p><img src="https://media.giphy.com/media/tLql6mMHC6wvK/giphy.gif" width="575" height="304"/></p>
<p>YOU SHOULD NOT BE ABLE TO MAKE MONEY FROM PROMOTING A RANDOM POST!&nbsp;</p>
<p>In a healthy market,&nbsp;there will be enough ad buyers that the price per vote is way out of reach for spammers. The problem is that there are no corporate ad buyers currently on the Steemit platform. Steemit needs ad buyers that have real budgets, not just your average Joe blogger who doesn't have product or a way to monetize those views besides trying to game their way up in hopes of being a whale.</p>
<h1>Benefits to the community</h1>
<p>Right now some people might be thinking... promoted posts? That sounds pretty lame...&nbsp;Well, I think Steemit's incentive structure actually is one of the bests at handling promoted posts. It's one of the few platforms that encourages advertisers to actually create real engaging content. Poor content will get down voted and costs to promote those content will sky rocket. Where as great content will see significantly lower marketing costs.&nbsp;</p>
<p>If we can capture real enterprise buyers, the likes of Microsoft, JP Morgan, or Samsung, it will add a lot of legitimacy and I think it will really provide confidence to investors and significantly boost the price of Steem. Not to mention the direct purchases of tens of thousands of dollars of Steem that these brands will have to purchase to run their campaign.</p>
<p>On the flip side, by not engaging with enterprise partners Steemit is leaving millions on the table. As the platform grows and Steemit's own expenditure grows it's more and more important to capture that primary source of income.</p>
<p>At the end of the day, if we can find a way to co-exist and engage with large brands, everyone in the community will benefit.&nbsp;</p>
<h1>Attracting Enterprise Partners</h1>
<p>To get those corporate ad buyers there needs to be a conscious effort and&nbsp;probably a sales team. Steemit as a platform also needs to do a lot of development to significantly lower the barrier for entry and add management capabilities that enterprise ad buyers are used to. Need a good example of an enterprise ad platform, just look at Facebook's ad program.</p>
<p>Yes, it's a lot of work... but we should give it a try.</p>
<h3>Introducing <a href="https://steemrush.com">SteemRush.com </a>an enterprise marketing platform for Steemit</h3>
<p>It's currently live and ready to sign up customers. I'll be using my network to try to get some sales calls and get in front of some marketing managers in Microsoft and TD bank.</p>
<p><img src="https://media.giphy.com/media/d2ZeJSRDqd8P4RIQ/giphy.gif" width="972" height="538"/></p>
<p>I would also love to hear the feedback from the community and how we want to approach the topic of monetizing Steemit's large and growing audience.</p>
<p>Here are some the design concepts that I'm working on for the ad management app. The goal is to help automate and simplify the bidding and promo process, enable basic management features like post scheduling and conversion rate tracking.</p>
<p><strong>The Dashboard: analytics overview</strong></p>
<p><img src="https://steemitimages.com/DQmZMKsriAKDzBHeg5eWtJbiNGbgSX4WYQifg51fU9Xcm4G/steemrush_ad_platform.png" width="700" height="383"/></p>
<p><br></p>
<p><strong>Post Scheduling: queue up a pipeline of posts</strong></p>
<p><img src="https://steemitimages.com/DQmbM3f89XncvDBY2TD3xoZaLW4pvRVXk9z8GE6pzzDsK6U/steemrush_ad_scheduling.png" width="700" height="367"/></p>
<p><br></p>
<p>As a developer, these issues are just things waiting to be fixed and I'd love to help out in some way.&nbsp;</p>
<p><br></p>
<p>First, a bit about me. I'm based in Vancouver.</p>
<p><strong>My past project includes:&nbsp;</strong></p>
<ul>
  <li><a href="https://www.visualcv.com">www.visualcv.com</a> - a resume builder with over 2 million users, and the top resume app on Android&nbsp;</li>
  <li><a href="https://www.meta.re">www.meta.re</a> - a news aggregator that uses social media data to rank the most influential articles</li>
  <li><a href="https://www.pushtable.com">www.pushtable.com</a> - a headless content management system (CMS) for Firebase with AirTable / Excel like user interface&nbsp;</li>
</ul>
</html>
πŸ‘  , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , and 131 others
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vote details (198)
@anderssinho · 
This sounds like a amazing project and can change the entire Steemit community. 
Upvoted and Reesteemed
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@apon6431 · (edited)
$0.94
Amazing plan resteem it
πŸ‘  ,
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vote details (2)
@atmosblack ·
$0.05
This is doomed to fail and for many reason: 
Steemit is not a social media site (and is not made for consumers).
This is a *blogging platform* for content creators. This is an elite network at it's core.
Mass market adaption simply won't happen, because 95% are consumers and they won't earn a dime here. Some will try, but they will be gone as soon as they realize that fact.
For the 5% content creators, Steemit is the exact counter-model to advertisement.
They are here, because they believe, that there are other reward models possible than advertisement. Otherwise, they would have stayed at YouTube or Facebook.
On the company side, big corps are lightyears away from implementing blockchain ideas and decentralization. Again, this is against their very structure - besides the fact, that these corps would need a consumer audience, that they won't get here.
You should not spend your time with something, that has no valid chance to succeed.
Case closed.
πŸ‘  ,
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@frankbacon · (edited)
Epic! Steemit IS the exact counter-model to advertisement.
But Sponsorship can be the vehicle for this thesis.
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@joanaltres ·
$0.09
I agree with you. Steemit is not a social media site by anyone's stretch of the imagination. It's a blogging platform only and has always been that.

The majority of people on Facebook, Twitter, etc., could care less about making money online and would never want to spend time on a platform where most of the popular posts are about the platform itself.

The people who do arrive here and stay are here primarily to make money. Giving large businesses top exposure will just knock the little guys further down. It may raise the value of Steem, but if the little guys are making no Steem/SBD, it won't matter much to them.

Steemit must eventually become simply a central portal. Other and better platforms with their own SMTs are the future of STEEM and will fuel adoption of the token more and more. 

DTube, as an example, will have it's own SMT when ready, and that will likely become a more largely adopted platform than Steemit itself. Others will arise and evolve. Some will fail, but some will thrive and eclipse Steemit.com in terms of "active" users. Steemit itself will grow, but as the gateway and central portal to everything else.
πŸ‘  , ,
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vote details (3)
@bananamemos · 
I think  you've made some good points here, @joanaltres
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@jpgaltmiller ·
$0.16
This is a reasonable response. The contrast between creators and consumers has been problematic for me as well as I approach steemit. If you're here, it's because you have content that you want to be rewarded for. You're here to make money. I mean, that's the bottom line. Sure, if you can make money and also form a community and spread ideas - that's all gravy. But people will be attracted to coming here because they can make money (in some form) from their content.

But if everyone's here focused on the success of their own content, it's hard to incentivize the consumption of others' content. Of course some exceptional creators will rise to the top. But many will be disappointed because they are not the ones rising, and they will leave or become less active. And this means fewer people are participating in the community.

The question really becomes: how does steemit become valuable to content-consumers? In order for content-creators to be truly successful, they need to have consumers. A lack of consumers means creators will also fail.

Anyway, that's my take.
πŸ‘  , , , ,
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vote details (5)
@atmosblack ·
$0.65
I think, besides what @joanaltres has said in the comment below about SMTs being the consumer friendly versions on the Steem blockchain, that we have basically two options where to take the Steemit app.
One would be to incentivize other uses and values than the monetary one (I have written about this 2 weeks ago [here](https://steemit.com/steemit/@atmosblack/we-are-promoting-steemit-the-wrong-way-here-is-what-you-need-to-know)).
The other option is, to focus on the 5% content creators, who will also comment and interact with other creators and therefore also being consumers.
πŸ‘  
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vote details (1)
@bryan-imhoff · 
I kind of feel it just has to reach a certain critical mass to attract more casual consumers. For instance, I joined Instagram and have never made a post. It was entirely to follow a few artists who posted content almost exclusively on Instagram.
When more, and more prominent content creators embrace Steem, their fan bases will come along. They’ll begin using Steem like any other site, for entertainment, with the chance of having a comment or post rewarded as an extra bonus. People love when their favorite celebrities or artists engage with them on Twitter, or retweet them to a legion of fans. Add in the possibility of an occasional monetary windfall from viral content and Steem beats any legacy social media in every way... as long as the people are here.
πŸ‘  
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vote details (1)
@valued-customer · 
I have to disagree with your characterization of everyone here as being here to monetize content.

I literally have no interest in monetizing content.  I'm not alone, although I probably am the very end  of the pendulum's swing.  

I think if this was just bloggers selling each other their blogs, it would never have been made.  There are social media aspects to this site that attract folks more interested in substantive conversations than you might be able to engage in on Twatter, Fakebook, or in Youtool comments.

Should this platform further devolve into a cryptomining site, the ~10% YOY retention rate is liable to plummet.  Your point is taken further, as we need more than consumers, we need consumers that aren't so unrewarded by Steemit that they actually stick around.
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@zthomas ·
$0.09
Thanks for the feedback. I think @jpgaltmiller makes the point that I was going to make, which is that for Steemit to be ultimately successful it needs to have good content and attract consumers. Yes, those that seek to make a quick buck will get weeded out, but I think if we can attract top notch content creators (Like with dtube) then their followers and viewers will come just for the content.
πŸ‘  ,
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vote details (2)
@bitgeek ·
comment
Congratulations @zthomas, this post is the tenth most rewarded post (based on pending payouts) in the last 12 hours written by a User account holder (accounts that hold between 0.1 and 1.0 Mega Vests). The total number of posts by User account holders during this period was 2367 and the total pending payments to posts in this category was $4935.39. To see the full list of highest paid posts across all accounts categories, [click here](www.steemit.com/steemit/@bitgeek/payout-stats-report-for-13th-march-2018--part-ii). 

If you do not wish to receive these messages in future, please reply stop to this comment.
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@bobinson · 
interesting project
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@bryan-imhoff · 
It’s an interesting project and well executed so far, but ultimately I’d like to see advertising more divorced from the voting process. The worry is that should SteemRush be solidly successful... as little as a couple dozen serious clients leads to the entire trending page being filled with paid advertisements. And how does the business model hold up if Steemit and other front ends begin manipulating their trending algorithm? Or do away with a central trending page altogether?

Vote buying for placement has only grown due to the lackluster implementation of the promoted post feature. Interspersing promoted posts with regular feeds is the #1 priority in my opinion. Then people can pay for visibility without buying votes, and the burn of spent funds benefits everyone’s Steem value.

Beyond that, I think a better advertising direction to invest effort into would be to get Steemit and other front ends partnered with an existing ad brokering structure. Anonymous Ads comes to mind as a great potential. Get their code whitelisted so it works on the site, get them to accept and payout in Steem (much better than the bitcoin they use now!). Done. 

Then every user can set up their own ad inventory if they choose to. Monetize their content beyond 7 days by placing a banner in the footer of their posts. Advertise their content by purchasing adspace directly in the blogs of top authors in their targeted category. If people go overboard with ads they’ll risk alienating readers, so it’s entirely up to individual decisions & free market on a blog by blog basis.
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@zthomas ·
$0.07
So in my other replies, I also concluded as you have, that Steemit, in its current form can only support a handful of clients (that's why I'm not even bothering with smaller clients right now). However, I don't want to see straight up banner ads from Samsung etc. I want companies to promote real engaging posts that they already are creating through their existing campaigns.

For example, Google Cloud might promote a video series on d.tube to team serverless development with Firebase's new hosting feature etc.  Microsoft doing a tour of their office and promoting some recruitment content etc. I think ultimately ads should as close to real content as possible. We are just so used to shitty ads that we instantly have negative thoughts about anything related to ads / marketing.
πŸ‘  
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vote details (1)
@cardboard · 
Good luck! tip!
properties (22)
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@champagnecrypto ·
$0.26
KaBOOM 100% upvote! Excellent post. Way to offer valuable free market solutions instead of behaving like a narcistic blockchain justice warrior. Let this be an example to our community that building > complaining. Keep BOOMIN over here!
πŸ‘  
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vote details (1)
@cryptophunk · 
I would love to see a 250/m for startups or medium size content creators!
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@cuentadisponible · 
Congratulations.  Very acorde.
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@darakazzoya · 
Wow good your post..  I like this
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@dondrapper · 
This is such great insight. I have only been on this platform for a couple of hours now. I am both eager and overwhelmed by how the overall system works. Post like these helps me grow. Thank you.
properties (22)
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@drphysiatre ·
$0.03
Promising project !!
**it's a benefit for this community**
πŸ‘  
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vote details (1)
@zthomas · 
Thanks, lot of work left to do still.
πŸ‘  
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vote details (1)
@drphysiatre ·
$0.03
Good continuation @zthomas
πŸ‘  
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vote details (1)
@ebargains ·
re-zthomas-steemit-enterprise-ad-platform-a-solution-to-vote-bot-abuse-20180312t212317888z
You got a 35.24% upvote and resteem from @ebargains courtesy of @zthomas. Thank you for using the @ebargains UPVOTE and RESTEEM bot. 

If you are looking to earn a passive no hassle return on your Steem Power, delegate your SP to @ebargains by clicking on one of the ready to delegate links:
[50SP](https://steemconnect.com/sign/delegateVestingShares?delegator=&delegatee=ebargains&vesting_shares=50%20SP) | [100SP](https://steemconnect.com/sign/delegateVestingShares?delegator=&delegatee=ebargains&vesting_shares=100%20SP) | [250SP](https://steemconnect.com/sign/delegateVestingShares?delegator=&delegatee=ebargains&vesting_shares=250%20SP) | [500SP](https://steemconnect.com/sign/delegateVestingShares?delegator=&delegatee=ebargains&vesting_shares=500%20SP) | [1000SP](https://steemconnect.com/sign/delegateVestingShares?delegator=&delegatee=ebargains&vesting_shares=1000%20SP) | [5000SP](https://steemconnect.com/sign/delegateVestingShares?delegator=&delegatee=ebargains&vesting_shares=5000%20SP) | [Custom Amount](https://steembottracker.com/delegation.html?delegatee=ebargains)
 
You will earn 80% of the voting bot's earnings based on your delegated SP's prorated share of the bot's SP pool at the end of EACH voting round! That is over 38.5% APR! You can also undelegate at anytime.
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@empowermite · 
Let me add my voice. It seem people will always find a way to manipulate things. I doubt is they envision this from start. The concept of buying and selling votes is crashing the system. To me steemit will loss credibility because things are against what steemit says she was. I mean the quality content senerio.

My conclusion is this, we are still in beta stage, what will follows thereafter may be shocking.  Always get ready with quality content.
πŸ‘  ,
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vote details (2)
@r351574nc3 ·
$0.09
re-empowermite-re-zthomas-steemit-enterprise-ad-platform-a-solution-to-vote-bot-abuse-20180315t215336863z-20180315t215920282z
>   my conclusion is this, we are still in beta stage, what will follows thereafter may be shocking.

![](https://steemitimages.com/0x0/https://steemitimages.com/DQmSRdJf6PfTRu7r3oqyywzgpVcxzMwY4dPQgaWh17qUjCg/mildshock.gif)
πŸ‘  
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vote details (1)
@estourefugiado · 
Congratulations and thanks for sharing! Links to your website and post were included in the Steem.center wiki page [Steem Ecosystem: Steemit - Steen](https://www.steem.center/index.php?title=Steem_Ecosystem:Steemit-Steen). Thanks and good luck again!
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@fakheralamsher · 
v nice
properties (22)
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@frederichs · (edited)
wao excellent article ,,, the bots are always the great whales? not necessarily true?
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@zthomas · 
Thanks, whales do dominate the market but not all the bots are from the whales of course
πŸ‘  
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vote details (1)
@gomovies ·
$0.04
Nice project bro :)
πŸ‘  
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vote details (1)
@hizami · 
nice project steemrush.com
Success to you @zthomas
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@janec · 
it's very good idea to increase votes ,  actually perfect solution ! , very good keep going.
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@jerrybanfield · (edited)
$0.07
@zthomas I love this project and will provide a vote initially for more visibility!   A few feedback items that might help!

First, the blockchain and branding ideally will be optimized around Steem because steemit is just one interface for the blockchain maintained by Steemit Inc. which is a company in the USA.  You might switch the logo to the blue Steem logo and name it Steem Marketing instead of steemit.  I recommend editing the tag steemit to Steem also.

Second, I love that the website is live and explains what it does.  It might help to have flexible budgets and maybe just custom quotes instead of fixed prices because the prices and keeping rewards confused me.  Maybe screenshots showing promoted posts and case studies of number of views.

I think the absolute ideal market for this platform is ICOs which with Google and Facebook ads banned will be looking for a place to promote.  Make it easy to promote ICOs through this and you have an incredible system!

I will be resteeming this and doing an upvote with my bot from @budgets to help promote this post!
πŸ‘  , ,
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vote details (3)
@antonsteemit · 
Yeah you're right! There should be lots of ICOs out there waiting to promote their projects, this just convinced me that this platform is gonna be huge!
πŸ‘  
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vote details (1)
@zthomas · 
Thanks for the support Jerry, it really means a lot. I'll definitely have to rework the branding a bit more. Right now it's just something I threw up quickly. 

I agree ICO is a hot market and probably a lot easier to tackle. However, I'm going to avoid ICO advertising for now. I think Steemit has quite a bit of that going on already lol

What I would like to see is large clients and brand that would actually prove something to Steem. For example, I know some people in the Vancouver Microsoft office, if I can get them to do a campaign to promote Azure tutorial or intro content then it would be a huge win and a real progress. I think the biggest benefit would be to get a press release that Steem has Microsoft as an ad partner etc.  Fow now, the actual money that they spend is probably a lot less meaningful to the ecosystem than the PR that it brings.
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@bitcoinninjas · 
I think rebranding is mostly important due to Steemit being trademarked but Steem being not. Great project and idea! I will likely contact you soon to get involved.
πŸ‘  
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vote details (1)
@meditateonthat · 
A few questions for consideration:
- there WILL be whales, so which whales do we prefer? Organic ones or multinational banks like the corporate advertisers you mentioned?
- what happens to independent journalism and whistleblowing content if they make aforementioned big banks look bad? Or give their buddies such as New York Police Department bad press? What if there are very popular but very critical articles about the corporate sponsor's management?
- what if the big corporation's PR doesnt want a particular athlete's posts to become too popular?
- what if the corporate sponsor doesnt like content that criticizes crypto regulations that it is advocating for?

The dog,not the tail. Just wondering
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@mossydaro · 
Great work
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@najamsultan · 
Nice 
Good Post
πŸ‘  
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vote details (1)
@paddygsound · 
Steemit certainly does seem to be for the whales at the moment. I swear whenever I post anything it is a struggle to get it above a few dollars, if it got a little higher and I could control things like, how and when I post, I would be a more solid poster then I currently am. I also find it hard with the lack of engagement., and by that I mean I have a fair few followers now. but be damned if I can get anymore then a handful to enter into a meaningful dialogue about there post or my own.  Makes it hard to keep on seeing the value in such a platform. Oh well what can I do but just keep on trying.
πŸ‘  ,
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vote details (2)
@the-beard · 
Agreed. But we’re still on Beta. I want to remain hopeful that some of these issues will be fixed without altering the core principles. 
I’m a creator as well and, as you, I’m struggling to go over a few bucks. But I honestly don’t care. 
I would truly hate it if this platform were to suddenly become filled with brands and companies sponsoring content.
I would leave immediately.
πŸ‘  
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vote details (1)
@paddygsound · 
true, true. Ioften forget about it being beta still. I guess that gaining ground so slowly just frustrates be some times, maybe I should learn some patience and just focus on content and making a decent effort to connect myself with more people that I enjoy communicating with.
being swamped with brands etc would also grind my gears the wrong way for sure.
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@zthomas · 
So as I mentioned in a previous reply, I would only be targeting a handful of enterprise clients. 

IMHO, technically Steemit is already filled with tons of promoted content (through bot voting) lol
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@zthomas · 
Yah, my biggest concern is actually the views per article. It's actually shockingly low for some of the top trending articles (like just a few hundred views, on youtube that's nothing). What's worse, there some posts with tens of thousands of views and hundreds of votes that only amounted to a few dollars because no whales upvoted them...

However, these are all fixable, and it's still very early
πŸ‘  
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vote details (1)
@r351574nc3 ·
re-zthomas-re-paddygsound-re-zthomas-steemit-enterprise-ad-platform-a-solution-to-vote-bot-abuse-20180316t061012384z-20180316t064032093z
>  it's actually shockingly low for some of the top trending articles (like just a few hundred views, on youtube that's nothing).

![](https://steemitimages.com/0x0/https://steemitimages.com/DQmSRdJf6PfTRu7r3oqyywzgpVcxzMwY4dPQgaWh17qUjCg/mildshock.gif)
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@postpromoter ·
re-zthomas-steemit-enterprise-ad-platform-a-solution-to-vote-bot-abuse-20180316t014429115z
You got a 25.83% upvote from @postpromoter courtesy of @postpromoter!

Want to promote your posts too? Check out the [Steem Bot Tracker website](https://steembottracker.com) for more info. If you would like to support the development of @postpromoter and the bot tracker please [vote for @yabapmatt for witness!](https://v2.steemconnect.com/sign/account-witness-vote?witness=yabapmatt&approve=1)
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@preparedwombat ·
$0.06
Maybe drop the green Steemit logo. The corporate mothership legal sharks are mighty protective of that. Use the blue Steem logo instead.
πŸ‘  
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vote details (1)
@zthomas · 
Thanks, good eye. It was just something that I threw up quickly. I was planning on changing it.
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@ryanng · 
this is a great initiative jerry! i am looking for alternative ways to advertise other than facebook. do keep me/us updated. i will definitely want to test the effectiveness of advertising on #steemit
upvoted and followed. follow me back if its not too much to ask for @ryanng
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@sandralouis · 
As someone from the Retail industry, I personally think that this tool will definitely help to those who have put Blogging as part of their strategy to promote the products / services on their omnichannel platform.

What more if the main revenue stream is still our brick-and-mortar hypermarkets, cost for digital marketing is still very pessimistic and will need to be rationed accordingly with the other digital marketing expenses.  I would rather start with something small to 'test' the reactions from our customer segments first... Getting those big-branded enterprise marketing tools can be a bit of an overkill to our expenses.

I would definitely be interested to try this out once we start the Online Blog initiative.  The UI/UX looks simple enough too...  Keep up the good work!
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@sanjeevm · 
I would like to say that targeting the other big countries like India and China (because of large population) would help a lot to this project. I had a look at the site https://steemrush.com/ and I feel, it should have mention of these countries. Sometimes back I heard that India is the 5th largest contributor of Steemit users, so certainly there is a large amount of consumers, who could drive the enterprises to come here and advertise.
πŸ‘  
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vote details (1)
@semy · 
I will redeem this and do an upvote with my bot from @budgets to help promote this post!
properties (22)
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@snowflake · (edited)
I support your initiative. One thing I would like to see as well is ability to promote content on user's feed and reward those user directly. Basically you could ask posting key of user's and post the ad on their feed and pay them directly in their wallet.
I think it could bring a lot of influencers to the platform and provide some kind of stable revenue for them.
I also like the idea of having quality ads that's similar to content. It's an innovative concept. I think the best ads usually are the ones where you don't realize it's an ad, you only get a mention of the brand at the end of it.
properties (22)
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@steem-ambassador · 
Great project. Hope you get some backing behind you
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@zthomas · 
Thanks for the support! Yah I'm trying to get the message out there hopefully someone sees it
properties (22)
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@steemitboard · 
Congratulations @zthomas! You have completed some achievement on Steemit and have been rewarded with new badge(s) :

[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/firstpayout.png)](http://steemitboard.com/@zthomas) You got your First payout
[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/payout.png)](http://steemitboard.com/@zthomas) Award for the total payout received

Click on any badge to view your own Board of Honor on SteemitBoard.
For more information about SteemitBoard, click [here](https://steemit.com/@steemitboard)

If you no longer want to receive notifications, reply to this comment with the word `STOP`

> Upvote this notification to help all Steemit users. Learn why [here](https://steemit.com/steemitboard/@steemitboard/http-i-cubeupload-com-7ciqeo-png)!

Do not miss the [last announcement](https://steemit.com/easter/@steemitboard/celebrate-easter-with-steemitboard-are-you-ready-for-your-next-surprise) from @steemitboard!
properties (22)
authorsteemitboard
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@steemitboard · 
Congratulations @zthomas! You have completed some achievement on Steemit and have been rewarded with new badge(s) :

[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/votes.png)](http://steemitboard.com/@zthomas) Award for the number of upvotes

Click on any badge to view your own Board of Honor on SteemitBoard.
For more information about SteemitBoard, click [here](https://steemit.com/@steemitboard)

If you no longer want to receive notifications, reply to this comment with the word `STOP`

> Upvote this notification to help all Steemit users. Learn why [here](https://steemit.com/steemitboard/@steemitboard/http-i-cubeupload-com-7ciqeo-png)!
properties (22)
authorsteemitboard
permlinksteemitboard-notify-zthomas-20180422t110854000z
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@steemitboard · 
Congratulations @zthomas! You received a personal award!

<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@zthomas/birthday1.png</td><td>1 Year on Steemit</td></tr></table>

<sub>_[Click here to view your Board](https://steemitboard.com/@zthomas)_</sub>


> Support [SteemitBoard's project](https://steemit.com/@steemitboard)! **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!
properties (22)
authorsteemitboard
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@steemitboard · 
Congratulations @zthomas! You received a personal award!

<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@zthomas/birthday2.png</td><td>Happy Birthday! - You are on the Steem blockchain for 2 years!</td></tr></table>

<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@zthomas) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=zthomas)_</sub>


###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!
properties (22)
authorsteemitboard
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@stimialiti ·
$0.37
However good an idea is, it comes at a cost of income taxation by its implementer.
Not taxation on profits.
Taxation on rewards regardless of their cost.
And it also comes at a risk of sharing posting key/active key.
πŸ‘  , , , , , , , , , , , , , , , , , , , , , , , , ,
properties (23)
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vote details (26)
@steemdiffuser · 
<p>This comment has received a 90.91 % upvote from @steemdiffuser thanks to: @stimialiti. Steem on my friend!</p>

<p>Above average bids may get additional upvotes from our trail members!</p>

<p><a href="https://steemit.com/introduceyourself/@steemdiffuser/chello-steemit-friends-here-to-upvote-blaze-a-trail-and-crack-some-bot-like-jokes">Get Upvotes</a>, <a href="https://docs.google.com/forms/d/e/1FAIpQLSdv7s0V6f6iMC7lFsEkHUlJ4pErmSQzQXit-0FGaAx7FT-Pcg/viewform">Join Our Trail</a>, or <a href="https://goo.gl/forms/fdmsKYYUpFMY4OUw1">Delegate Some SP</a></p>
properties (22)
authorsteemdiffuser
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@the-beard · 
Sorry man, I see that your intentions are good but I didn’t like what I read. The reason I recently started producing content on Steemit is precisely because there is no advertising on the platform.
I don’t need a new version of the old thing.
I don’t want Samsung to have an account, Apple to have an account, Microsoft to have an account.
I want to engage with people not companies.

I know that the system, right now, doesn’t work very well. Agreed.
But I think the solution should be searched without altering the core principles of the platform.
properties (22)
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@zthomas · 
Thanks for the feedback. I'm aware that some parts of the community will definitely react negatively at first. But I think the upside for the STEEM is quite huge and this is more of an experiment with only a few select companies at first. I don't think it'll be enough volume to affect the overall experience. It would be really nice if we can find a way for companies to engage in the platform too. People antagonize corporations a bit too much IMO. great companies are just made of a bunch of great people.

I've met with Google's cloud team for pushtable.com and I would love to have Google promote developer and firebase tutorial videos on Steemit. It's awesome content for developers that I even watch on my spare time. 

If it does affect you experience on the platform negatively, feel free to let me know. I'll definitely stop or change course if I think it's not helping the community. Ultimately any plan like that won't be sustainable.
properties (22)
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@timcliff · 
Hey, glad to have you here!

You probably want to join the SteemDevs discord chat group. It is where a lot of community developers hang out to discuss project and coding stuff.
https://discord.gg/B29Bbng
properties (22)
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@zthomas ·
$0.05
Thanks, I think I joined it long time ago and totally forgot about it. I'll jump back in.
πŸ‘  
properties (23)
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vote details (1)
@timcliff ·
$0.10
One question I have - it looks like you are changing flat USD per month charges. How will you deal with changing STEEM prices? Also, what happens if the customer’s posts get downvoted?
πŸ‘  ,
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vote details (2)
@zthomas ·
$0.05
I charge Fiat, but I'll take crypto if they want to offer it, though I doubt any of my potential clients will want to pay in crypto right now. Because it's a monthly subscription, I'll help them dollar cost average into purchasing steem and spending it. The price of STEEM shouldn't affect their ability to promote much at all. They'll be spending it right away on promotional efforts. 

With regards to downvoting, remember that I'm only targeting a few large customers so it's very hands on. I'll be actively advising them on what type of content will do well. Essentially I'll be their Steem social media manager... for the time being...
πŸ‘  
properties (23)
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vote details (1)
@timcliff · 
That sounds cool. Can you walk me through what a typical experience would be like? Let’s say I go with the $500/month plan. What exactly does that get me? What would I expect to see?
properties (22)
authortimcliff
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@tipu · 
Hi @zthomas! You have received 0.1 SBD tip from @cardboard!<br><p><strong>@cardboard wrote lately about: <a href=https://www.steemit.com/@cardboard/steepshot-by-the-river-2018-03-15-08-07-22 rel="noopener"> Steepshot: By The River</a></strong> Feel free to follow @cardboard if you like it :)</p>
properties (22)
authortipu
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@tj4real · 
Wow. This is awesome. I have been complaining about the way the system is and has turned into. Everyone has monetised their rewards and now communication and good content doesnt really matter here. All one has to do is make a good post and promote it themselves to the front page else it will never get there. Everyone is now running bots and its killing the writing spirit of the less opportuned writers who are minnows. I think your approach to solving the problem is viable and can go a long way into introducing a direct influx of cash into the system and even expose the currency to the mainstream market
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@zthomas · 
Thanks, it's an experiment for now. A lot of issues to figure out but hopefully it works
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@tts · 
To listen to the audio version of this article click on the play image.
[![](https://s18.postimg.org/51o0kpijd/play200x46.png)](http://ec2-52-72-169-104.compute-1.amazonaws.com/zthomas__steemit-enterprise-ad-platform-a-solution-to-vote-bot-abuse.mp3)
Brought to you by [@tts](https://steemit.com/tts/@tts/introduction). If you find it useful please consider upvote this reply.
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@upmewhale ·
re-zthomas-steemit-enterprise-ad-platform-a-solution-to-vote-bot-abuse-20180312t213131003z
You got a 62.41% upvote from @upmewhale courtesy of @zthomas! Earn 90% daily earning payout by delegating SP to @upmewhale.
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@upne · 
You get 3x upvote by @upne
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@valued-customer · 
So, with enterprise advertisements come other endeavors.  Public relations isn't just buying ads.  Youtool, Fakebook, and Twatter are engaging in public relations campaigns presently by banning reams of their more critical users.

There are already professional flaggers on Steemit paid by sources off chain.  It is ludicrously easy to crush almost any account that doesn't have significant financial backing.  

This is why I'm even commenting.  Whether you bring this to fruition or not, those forces are going to be impacting Steemit at an accelerating rate.

How about this: give me some ideas to protect the social media mechanism of rewarding content creators from being coopted by marketers.  Consider it a necessary adjunct to the business of mining attention on a social media platform, since if the platform devolves into mere mining, folks'll bail.  It's already on it's last legs.  Most upvotes are delivered by bots.  Curation trails, and the like, are bots.

You see the growth in new accounts attracted by an idea whose time has come: social media that monetizes the content providers themselves.  Us.  However you probably haven't learned yet that Steemit retains about ~10% of accounts YOY.  90% of folks bail.

Your idea to better market upvotes isn't going to positively impact that issue on it's face, and will be dependent on that issue being resolved for it's success.  So you have the very basis for your proposed business teetering on the brink of collapse, and no one could be more motivated to fix the problem.

Society needs to occur organically, or it will devolve into ever more blatant commercial enterprises.  We complain about minimalls and the frankly creepy stalking advertising is based on, and making Steemit an automated marketing and cryptomining scheme isn't going to elicit good content and engagement between people as society must to fulfill our needs as a species.

So, how you gonna reconcile this reformation of the bots with the fact that the bots are degrading society here, and already doing it at an ever increasing rate?

I'd sure appreciate some good news here.
πŸ‘  
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vote details (1)
@valued-customer · 
So, with enterprise advertisements come other endeavors.  Public relations isn't just buying ads.  Youtool, Fakebook, and Twatter are engaging in public relations campaigns presently by banning reams of their more critical users.

There are already professional flaggers on Steemit paid by sources off chain.  It is ludicrously easy to crush almost any account that doesn't have significant financial backing.  

This is why I'm even commenting.  Whether you bring this to fruition or not, those forces are going to be impacting Steemit at an accelerating rate.

How about this: give me some ideas to protect the social media mechanism of rewarding content creators from being coopted by marketers.  Consider it a necessary adjunct to the business of mining attention on a social media platform, since if the platform devolves into mere mining, folks'll bail.  It's already on it's last legs.  Most upvotes are delivered by bots.  Curation trails, and the like, are bots.

You see the growth in new accounts attracted by an idea whose time has come: social media that monetizes the content providers themselves.  Us.  However you probably haven't learned yet that Steemit retains about ~10% of accounts YOY.  90% of folks bail.

Your idea to better market upvotes isn't going to positively impact that issue on it's face, and will be dependent on that issue being resolved for it's success.  So you have the very basis for your proposed business teetering on the brink of collapse, and no one could be more motivated to fix the problem.

Society needs to occur organically, or it will devolve into ever more blatant commercial enterprises.  We complain about minimalls and the frankly creepy stalking advertising is based on, and making Steemit an automated marketing and cryptomining scheme isn't going to elicit good content and engagement between people as society must to fulfill our needs as a species.

So, how you gonna reconcile this reformation of the bots with the fact that the bots are degrading society here, and already doing it at an ever increasing rate?

I'd sure appreciate some good news here.
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@visualcontent · 
WoW! I agree with the other commenters here. This could be huge. Have you thought about maybe finding a way to partner with AdBank? i dont know if there would be synergy there but it is blockchain brethren. Following you to keep up on how this progresses!
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@zthomas · 
Thanks, I've looked into it. I want to keep it simple for now though and just work with a handful of top brands. I'll spread out after I get a few good customer as cast studies
πŸ‘  
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vote details (1)
@visualcontent · 
I look forward to your progress. I manage 20 accounts on Adwords and Facebook for clients so I have more than a passing interest in what you are doing!
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@yabapmatt ·
$4.90
I am so absolutely floored by this post that I'm not even sure where to begin! Never before have I read a post that so exactly mirrored my own thoughts and ideas and, as someone who deals primarily with content promotion on Steem, I have a lot of thoughts and ideas on the matter!

**This project, if successful, could single-handedly drive up the value and price of STEEM.**

STEEM is primarily a utility token, however, like every other utility token hardly anyone actually buys it for its utility. The price of the token is completely driven by speculation and the fact that we're in a cryptocurrency craze.

The utility of the STEEM token is, very simply, promoting posts on websites built on top of the Steem platform. SteemIt.com could bring in tens of millions of dollars a year in advertising revenue based on its current size and usage (there's sites where you can look this up).

The reason it doesn't do that is again because the price of STEEM is being driven up by speculation so it doesn't need any actual revenue coming in. I think most of us take that for granted, but it may not last forever - or even for much longer.

If actual corporations (or "enterprise partners" as @zthomas puts it here) were buying millions of dollars worth of STEEM each year to advertise on the platform, *then STEEM would be the first utility token to actually be used for its utility in any meaningful way.*

I believe that the entire cryptocurrency community, and perhaps even more than that, is just waiting to see when or if these things will actually start to have a real-world use. If STEEM can be the first to do it in a meaningful way it will skyrocket the valuation of the token.

I believe that is very possible, and what is missing is a project like this. Once something like this is built, then the entire Steem community should become the salespeople for it. The more money we bring in to USE Steem for its actual purpose the more the price will rise, benefitting us all.

My hats off to you @zthomas! This post deserves to be at the top of the trending page in my opinion. I've bought a nice upvote for it from a voting bot and I will share it and encourage everyone to upvote it.

Please let me know if there is anything I can do to help you make this project a reality!
πŸ‘  , , , , , , , ,
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vote details (9)
@zthomas · (edited)
$5.22
Thanks for the feedback! I really appreciate the support. I posted this a few days ago and didn't get much traction at all. So votes from you and @jerrybanfield really means a lot to me. 

To address some of the issues from the comments, mostly regarding the negatives of advertising. I completely agree and understand where you guys are coming from and as I mentioned, I'm trying to create a new type of marketing product for Steem that works with the community. I'm not going to pretend that I know exactly what that will look like yet but I'm hoping I can help brands to create real engaging content on platform. It should be a win-win for both the brand and the community.

Also I'm being very selective with who I'm targeting for sales, so strictly enterprise fortune 500 companies. Because of the way that Steemit and other Steem apps are structured, there's not actually a lot of room for a ton of ad buyers in the traditional sense. I estimate it's probably not even capable at servicing half a dozen large clients. I think Steemit need to add better notification, ability to follow tags etc to really enable more targeting to support more customers. 

Additionally, I'm sure it's a lot easier to sell marketing services to ICO companies right now but I'll avoid that completely as I don't think it proves much and won't helps the price of Steem or the community. 

I want to stress that I'll only be going after a handful of suitable large clients with very hand on sales cycles. 

I want companies to promote real engaging posts that they already are creating through their existing campaigns. For example, I met with Google's Firebase dev team for Pushtable.com, I would love Google to promote a video series on d.tube to teach serverless development with Firebase's new hosting feature etc. Maybe Microsoft could do a tour of their office and promote some recruitment content etc. I think ultimately ads should as close to real content as possible. We are just so used to shitty ads that we instantly have negative emotions about anything related to ads / marketing, but as I mentioned I think Steem can change this.

@yabapmatt, Thanks for the PM I'll follow up with you guys in the chat rooms.
πŸ‘  
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vote details (1)
@cryptopathshala · 
Wow! So amazed to see this direction, definitely this is the direction community should think and evolve. This will open up so many possibilities and future growth in wast number of opportunities.
I am with you and definitely help in  getting word out.
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@yasmin3 · 
What we have learned through our entry here is that it is easy
πŸ‘  
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vote details (1)
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