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author | leone.richter |
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permlink | zexqm-1 |
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title | "[지식생각#1] 구체적인 수치 자료 어디서 찾지?" |
---|
body | "> 아래 글은 '팟빵' 직장인 생존키트에서 발췌했음을 밝힙니다.
> 문제가 있다면, 댓글로 알려주시면 삭제하겠습니다.
> http://www.podbbang.com/ch/16863
기획서는 어떻게 쓰지?
컴퓨터 앞에 앉는다 -> 한글 또는 워드를 켠다 -> 흰바탕에 깜빡이는 커서 -> 썼다 지우고 썼다 지우고 -> 왜이렇게 안써지지.. -> 자괴감 -> 기획의 늪
링컨 대통령
> 나에게 나무를 벨 시간이 8시간이 생긴다면, 6시간은 도끼날을 가는데 쓰겠다.
기획서도 마찬가지!
> 기획서를 쓰는데 20%, 기획서를 쓰는데 자료를 수집하고 정리하는데 80% 써야한다!
그럼 인터넷을 켤까?
그전에, 문제를 발견해야 한다!
문제는 어떻게 발견하지? 문제의식을 가지고 현상을 봐야한다.
화살표 청년 (이민호씨)
```버스를 타려고 노선표를 본다. 그런데 노션표를 봐도 어떤 이버스를 타야할지 잘모르겠다.
운행방향을 잘 몰라서, 잘못갈수도 있다.
빨간 화살표 스티커를 붙여서, 방향을 표시했다.```
사업아이템 선정에는 문제의 현재의 소비 트렌드, 시장에 대한 이해가 필수이다!
*국내자료*
닐슨 코리아
http://www.nielsen.com/kr/ko.html
갤럽
http://www.gallup.co.kr/
*해외시장*
코트라
https://www.kotra.or.kr/
*온라인 시장 관심이 있다면*
http://www.dmcreport.co.kr/
*그 외*
국내 통계 포털 (통계청 등)
삼성, lg 경제 연구소 등
문제를 발견하고, 자료를 바탕으로 아이템을 선정했다면..?
구체적인 수치자료를 찾아야한다.
```문제의 발견 : 기획서의 방향
구체적인 수치자료 : 기획서의 설득력을 높인다.```
통계나 여론조사 결과는 객관성을 띈 자료이기 때문에, 구체적인 수치자료가 필요하다.
(예)피부 미용에 신경쓰는 남성이 많아지고 있다.
--> 연도별 남성의 화장품 직접구매 비율 증감 자료
논리를 뒷받침할 수 있는 구체적인 수치자료가 필요하다.
구체적인 수치자료는 어디에서?
전자공시 시스템에서 찾아본다.
> 전자공시 시스템 : https://dart.fss.or.kr/
구상하고 있는 사업과 비슷한 산업군에 있는 회사 자료를 찾아본다.
사업보고서에서 사업의 내용을 정독한다.
특정 사업의 점유율, 성장전망을 볼 수 있다.
(예) 화장품 시장에 관심이 있다. 아모레퍼시픽 사업보고서" |
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